FAQ

Digital Summit is an Akron based digital marketing studio, specialized in serving small to mid-sized local businesses. We exist to make the life of the everyday business owner easier. Period.

After years in the industry, we saw the marketing needs of local business owners ignored in favor of bigger clients with even bigger budgets. With smaller budgets, local businesses became accustomed to low quality work with lackluster results. 

Our mantra is to treat each client like a major brand, regardless of their size. You deserve better. 

Digital Marketing is your business's ability to reach and market to people using internet connected electronic devices.

Digital Marketing focuses on search engines, social media, websites, blogs, online reviews, branding, etc. to connect businesses with prospects.

Your customers are increasingly online and the onus is on you to meet them there to tell them your story and win their business.

Avoiding digital marketing denies your business access to the format that the majority of consumers turn to first for information and products.

Digital marketing is your business’s 24/7, 365, no vacations (or sick days) salesman!

In a word, our focus is on user experience. There are many digital marketers out there (and maybe you've worked with a few), all of them pitching to you. What makes us different is that our work is a pitch to your prospects through you. 

Why does this matter? Google doesn’t care about your business, your website, or your claims unless you are focused on the end user. Google has made it clear that they will give preference to businesses focused on user experience, and users have made clear they have options.

The internet lets anyone (and everyone) research (and choose) the best business that meets their needs. That’s where we focus. The user. Focusing on the customer first leads them to you, gives Google reason to notice, and assures you of a future-oriented strategy (and not a fad).  

Our speciality is the local business owner looking to be found online, ready to go to the next level. Technology is a rapidly changing environment, and more and more users go to the internet for everything from food to clothing and, yes, even (insert your industry here).

Whether you're a plumber, electrician, dog groomer, landscaper, dance instructor or anything in between your prospects are seeking you out. That's where we come in. We seek to partner with your business to not only catch you up, but prepare you for the next decade of digital consumer expectations. 

Search Engine Optimization (SEO) is the complicated job of a digital marketer of using on website, and off website tactics  to help get your website or content presented on a search engine. When we do it for you the quantity and quality of your website traffic increases.

Reputation Management is the service of ensuring the online presence of a business is professional, well-reviewed, and responsive. Not only is it important - it is ESSENTIAL! 91% of under 40 consumers trust online reviews as much as a personal recommendation.

Consumer trust for ads has plummeted and been replaced by online, unbiased reviews. 85% of consumers seek out negative reviews to weed out who they WON’T buy from.

Lastly, one Harvard study showed that reviews have an observable effect on revenue - for every one star increase a brand got on Yelp, they saw a 5-9% increase in revenue. Could you use a 5-9% increase in revenue? Thought so!